Benefits Of Online Mental Health Counseling

Medically reviewed by Melissa Guarnaccia, LCSW
Updated January 5th, 2025 by BetterHelp Editorial Team
Please be advised, the below article might mention trauma-related topics that include suicide, substance use, or abuse which could be triggering to the reader.
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Overcoming barriers with online therapy

Despite the increased awareness of counseling and mental health services over recent years, many people do not have an opportunity for talk therapy or personal counseling, which is where online therapy can be a convenient option. Barriers to in-person mental health treatment can include cost, distance, and availability of licensed therapists. For example, some Americans living in rural areas may not have therapy services, such as a licensed clinical social worker or a licensed professional counselor, nearby. As mental health support can be an essential service for those seeking it, many US adults are turning to virtual counseling.  This option helps reduce some of these barriers and may even accept insurance, helping to save money. Online therapy sessions may cost between $65 and $100 per session, making it a more affordable option for many individuals.

Online mental health support

In this article, we’re going to cover online therapy’s unique characteristics and benefits and help you find the best online therapy services available. With costs ranging from $50 to $150 per session, online mental health support offers both flexibility and affordability, making it accessible for a wide range of individuals.

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Feeling like you don't have a therapist who can help?

What is online therapy and how is it different from face-to-face mental health therapy?

While mental health care has traditionally been provided through in-person, face-to-face treatment, technological advances have made it possible for us to connect with professional counselors in new ways. Online therapy platforms allow clients to address life challenges, symptoms of mental health conditions, and a variety of other concerns remotely. These platforms have revolutionized access to mental health support by making it more convenient and accessible for people who might not otherwise seek help. Online therapy also makes it easier for clients to find a therapist. Through an online therapy platform, you can be matched with a mental health professional who fits your needs and preferences. These services typically range from $60 to $120 per session, providing a cost-effective alternative to traditional therapy.

What is telepsychology?

According to the American Psychological Association (APA) and various online counseling service studies, therapy delivered via telecommunication devices is often referred to as telepsychology. This form of therapy, which supports mental health, may also be known as web therapy, phone therapy, text therapy, or online therapy.

The effectiveness of online therapy

Online mental health counseling can be a convenient and affordable alternative to traditional therapy. But is online therapy effective? The results of a growing number of studies suggest that online therapy is as efficacious as in-person treatment. Researchers in a broad-based meta-analysis found that online therapy reduced symptoms of a range of mental health conditions, including post-traumatic stress disorder and anxiety disorders, concluding that it is “as effective as face-to-face intervention”. In another study, researchers found that online therapy can alleviate symptoms of depression and bipolar disorder, further emphasizing its potential to improve overall mental health outcomes.

Benefits of online mental health counseling

The availability of virtual therapy, including couples therapy, cognitive-behavioral therapy, and evidence-based therapy, has provided unique opportunities and a safe space for clients to receive support and care of the same quality they might find in person, which is one of the ways a licensed marriage and family therapist can help those who need help but don't have enough time.

Expanding access through online platforms

In addition, online therapy provides opportunities for online communication and connection that may not be present in other forms. Below are several expected benefits of online counseling, such as an initial visit, for those seeking mental health support. 

Flexibility in scheduling online therapy

One of the most common benefits of online therapy is that it allows clients to meet with their providers—such as clinical social workers, licensed marriage and family therapists, or licensed psychologists—at a time that works for them. According to the Department of Health and Human Resources, telehealth behavioral health services allow you to “attend appointments without needing transportation, taking time off work, or arranging for childcare”. This flexibility is particularly beneficial for addressing mental health needs efficiently and conveniently. Many internet-based providers have early morning, late night, or weekend hours making mental health services accessible to clients with busy schedules. In addition, clients can schedule their appointments without being put on a waiting list for mental health diagnoses or medication management. With session costs ranging from $50 to $100, this flexibility ensures that mental health care is both accessible and affordable.

Online messaging

Through specific online platforms, messaging might be a possibility. In these cases, clients can message their therapist at any time of day, and therapists will respond when they are able. These platforms are particularly beneficial for addressing mental health concerns, as individuals can attend sessions from wherever they feel most comfortable through flexible formats (phone call, video sessions, or live chat).  

Teams of mental health professionals

Those who pursue in-person therapy are usually limited to working with mental health professionals who operate in a specific area. With an online therapy provider, clients can connect with a larger pool of therapists, who work all over the US (and beyond). With an online therapy platform like BetterHelp, you can get matched with a therapist who fits your needs and preferences. This broad selection often comes with varied pricing options, with some therapists offering rates around $100 per session to accommodate different budgets.

Different types of therapists

The professionals an online mental health service may work with include licensed professional counselors, licensed clinical social workers, licensed marriage and family therapists, or psychologists. Online therapy providers are typically vetted to ensure they have the necessary qualifications to provide mental health treatment. For example, platforms will ensure that clinical social workers have met all the requirements for licensure, which typically includes gaining the requisite amount of experience, completing a specific educational program, and passing a licensure examination.

A wider reach compared to face to face therapy

Physically attending an appointment might not be possible for everyone. Online mental health counseling provides a viable option for those living in remote areas, people who travel for their jobs, and Americans living abroad. In addition, online counseling is often cheaper than conventional therapy sessions. Forbes found that the average price of in-person therapy is $100 to $200 a session. Online counseling costs significantly less per month, with memberships starting at $65 per week.

Mental health care affordability despite insurance gaps 

But how much does online therapy cost? And does insurance cover online therapy? Online counseling is often more affordable than conventional therapy sessions. Forbes found that the average price of in-person therapy is $100 to $200 a session. Online counseling costs significantly less per month. For example, BetterHelp memberships start at $65 per week (billed every 4 weeks). 

Various payment options

While some health insurance plans cover online therapy, many platforms do not accept insurance. However, membership fees are often as affordable as (or more affordable than) copays for therapy sessions covered by insurance. Additionally, those who have a health savings account (HSA) can often have fees from an online mental health service covered by their HSA provider.  

Availability

Some clients might avoid therapy, including substance use counseling, mental health therapy, or working with a family therapist, due to a disability. Physical and mental health challenges, a lack of mobility, or difficulty getting out of bed may cause barriers to treatment. With online therapy, clients can attend counseling from home, even if they're working with medical doctors for their conditions. If they don't want their provider to see them when they're not feeling well, they can choose the live chat therapy session option.

Discretion

There are several stigmas associated with mental health, and attending therapy can feel shameful or embarrassing for those experiencing them. It can be hard for some people to discuss their mental health history or broach topics like relationships or intimacy, or other mental well-being concerns with others. Those who seek online counseling may appreciate the fact that their identities are hidden. Instead of visiting a provider in person or at a public location, they can attend sessions from home. They can choose a live chat session if they don't want to talk out loud with the therapist. In addition, some online platforms offer the possibility to go by a nickname instead of your real name. 

The ethical considerations of online mental health care

All therapists are required to adhere to ethical guidelines. In mental health therapy, particularly with online therapy services, text-based interactive communication between therapists and clients might lead to misinterpretation in tone and intent. If you are concerned with how your therapist communicates, try asking for clarification. In addition, you can switch therapists if you find that one therapist is not working for you. 

The issue of medication

Also, an online therapy platform may not be able to provide certain services. For example, many online therapists are unable to prescribe medication or diagnose mental health conditions. If you have questions about a particular service, you can read the terms and conditions of any platform you apply to use for mental health therapy. The policies a platform uses are in place to safeguard you, your therapist, and the platform from harm. Your counselor may be able to answer questions about a platform's policies. 

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Feeling like you don't have a therapist who can help?

Utilizing online therapy services for mental health care and counseling

There are many online therapists available. You can find one online through a special practice or sign up for a platform to get matched with a therapist without extra work. An online therapist practices the same types of mental health therapy as in-person professionals and is licensed, trained, and vetted for quality. If you're looking for a therapist that takes your health insurance, you may fare best with a special practice therapist in your area that offers telemental health counseling services.

Effectiveness of online therapy

If you're unsure about the effectiveness of these processes, you can also check out what the APA has to say about online therapy. You can also read about the 17 studies that found online therapy more effective than in-person counseling in treating specific mental health concerns like depression. 

Benefits of online mental health counseling

With the low cost of online therapy and the increasing availability of mental health services, more individuals can find the support they seek. If you're interested in signing up for this type of treatment, consider a platform like BetterHelp, which offers over 30,000 licensed therapists specializing in various areas of mental healthcare. 

By choosing an online therapy service, you may be able to avoid extra costs and save money while still receiving quality mental health support. Sessions typically cost between $65 and $100 per week, making comprehensive mental health care both affordable and accessible.

Takeaway

Some of the BetterHelp benefits that in-person therapy does not provide include increased mental health services, flexibility in scheduling, and a low weekly cost. You can learn more about online mental healthcounseling by signing up for a platform or contacting a therapist for specifics. 
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