What Does The Cult Of Personality Entail?

Medically reviewed by Andrea Brant, LMHC and Majesty Purvis, LCMHC
Updated October 21, 2024by BetterHelp Editorial Team

The cult of personality can be defined as a phenomenon observed in various forms throughout history that usually refers to the adoration and idealization of a single person. This person is often the leader of a political or religious group and tends to be portrayed as exceptional in some way, whether in their abilities, values, or personal characteristics. The impact of a cult of personality on society and individuals can be both positive and negative. If you’ve experienced a cult of personality and would like to delve into the effects it’s had on you, consider scheduling a session with an in-person or online therapist.

Impact on society

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A cult of personality can lead to a loss of sense of self

Positive impacts of a cult of personality

A cult of personality may positively impact society by providing inspiration and motivation for people. When a leader is seen as exceptional in some way, others can be encouraged to strive for similar qualities. For example, if a political leader is seen as being honest and morally upright, others may be inspired to adopt these values as well. 

How a cult of personality brings people together

In addition, a cult of personality may create a sense of unity and belonging within a group. When people identify with a leader and their values, they may feel a greater sense of connectedness with others who hold these views. This can lead to a stronger sense of community and a greater willingness to work together toward common goals.

Negative impacts of cults of personality

A cult of personality may also have negative impacts on society. One of the most significant dangers can be the possibility of authoritarianism and dictatorship. When a leader is seen as being above criticism, they may become more prone to making decisions without considering the views of others. This could lead to a concentration of power in the hands of a single person, which may be dangerous for the health of a democratic society. 

How a cult of personality silences free speech

Another negative impact of a cult of personality may be the suppression of dissent and free speech. When a leader is seen as being beyond reproach, those who criticize or question the leader might be seen as disloyal or unpatriotic. This could create a climate of fear in which people are afraid to express their opinions and engage in political debate.
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Impact on individuals

A cult of personality may affect individuals as well as society.

Positive impacts of a personality cult

A cult of personality may positively impact individuals by providing them with a sense of purpose and identity. When people identify with a leader and their values, they are likely to feel a greater sense of meaning and direction. This could lead to a greater sense of self-esteem and a more positive outlook on the world. When people hold a common bond with others who admire the same leader, they might feel a greater sense of community and support. This could be especially important for people struggling with isolation or loneliness.

Negative impacts

A cult of personality can also have negative impacts on individuals. One of the most significant dangers may be the possibility of brainwashing and manipulation. When people are exposed to a constant stream of propaganda and positive messages about a leader, they might become less critical of the leader and more likely to accept their views uncritically. This could lead to a loss of individuality and independent thought. 

The influence of a cult of personality on society

Another negative impact of a cult of personality may be the suppression of personal opinions and beliefs. When people are expected to conform to the views and values of a leader, they might be afraid to express their own opinions and beliefs. This could lead to a loss of personal autonomy and a sense of being trapped in a particular ideology.

Getty/AnnaStills
A cult of personality can lead to a loss of sense of self

Benefits of online therapy

Online therapy can be a helpful tool for addressing the impacts of a cult of personality. It can provide individuals with a safe and supportive space to explore their thoughts and feelings and to work through any negative impacts that might have resulted from their involvement in a cult or other group. This therapy format generally empowers individuals to meet with a therapist who fulfills their needs and preferences from the location of their choice at a time that fits their schedule.

Effectiveness of online therapy for individuals affected by a personality cult

Although more research is likely needed regarding the efficacy of online therapy for those who have been part of a cult of personality, existing evidence typically suggests that online therapy is similarly effective to in-person therapy. Both options may be valid treatments for a variety of mental health disorders and concerns.

Takeaway

The impact of a cult of personality on society and individuals is likely to be both positive and negative. While it might provide inspiration and motivation, it could also lead to a loss of autonomy and critical thinking skills. Online therapy can provide individuals with a safe and supportive space to work through any negative impacts that might have resulted from their involvement in a cult of personality. Through therapy, individuals can regain their sense of self, process their experiences, build a more positive outlook on life, and ultimately strive for a better future.
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