Using Visualization For Goal Setting

Medically reviewed by Nikki Ciletti, M.Ed, LPC
Updated September 3, 2024by BetterHelp Editorial Team

Visualization is the process of creating a visual image or mentally rehearsing something to learn new skills or improve performance. When we see something, our brains constantly work to make sense of it. Researchers aren’t sure of exactly what happens inside the brain during visualization, but many people use this idea to set and achieve their goals. Read on to learn more about using visualization for goal setting.

Getty/Luis Alvarez
If you can see it, you can achieve it

Visualization and the brain

Visualization can be a powerful force. For example, visualization is intimately linked to action. Just thinking about the body doing something activates a part of the brain called the motor cortex. Visualizing action allows us to mentally rehearse our actions, changing how our brains are wired and growing connections between regions. This type of visualization warms up the parts of the brain involved in the movement, essentially rehearsing how to do what we want to do and coordinate our movements. Over time, our brains learn these movements, fine-tuning them as they become automatic. 

Goal setting: You’ve got to see it to believe it

Before you can set a goal, it can help to visualize it by creating a mental image of what you hope to achieve. When you can picture it in your head, you can start to see how you can achieve it, which can be highly motivating and help us prepare to reach our goals.

It may be easy to misunderstand what visualization is. It is not the same thing as thinking something into happening or some kind of magic trick. Visualization is a way of setting goals and making small improvements and smart decisions to reach them slowly.

One of the areas where visualization has been extensively studied is in athletics. Some studies show that visualization can increase motivation, coordination, and concentration. It’s even a common practice of some Olympic athletes.  

Why does visualization work? Because the cells in our brain that transmit information may interpret what we visualize as actual actions. And it’s not something that only athletes can benefit from. 

Visualization allows anyone to focus on their goals and work toward meeting them. Generally, you can begin by visualizing the desired outcome. What are you hoping to achieve? How will you feel when you get there? What will it look like? Create as detailed an image as possible so you know what you’re working toward. 

Next, visualize the process with as many details as possible. What do you need to do to reach your goal? Try envisioning every step in this part of the process instead of focusing on the overall goal. Think of it as a mental rehearsal. You’re creating the connections your brain needs to help you succeed.

It’s important to note that visualization does not guarantee success and doesn’t mean you don’t have to work hard. Visualizing success is not magic, but it is a way to help yourself make positive behavioral changes and help you meet your goals.

Getty/Xavier Lorenzo

Visualization techniques

There are many ways you can practice visualization or mental imagery. While much visualization relies on what happens inside your head, there are ways to help you create the proper images in your mind. Here are some ideas for visualization exercises to get started. 

Write down your goals

Whether you use Post-It notes and hang them on the wall where you can see them every day or write them conveniently in your journal, writing down your goals can help you keep them straight and give you a roadmap for progress. You can also write your goals on a stack of notecards, with one goal per card. Then, read through your cards every day. When you accomplish a goal, throw the notecard away or hang it up on your wall so you can see your progress.

Mentally rehearse

Mental rehearsing might be a good option if you are having trouble visualizing the steps you need to take to achieve your goals. With this technique, you mentally practice accomplishing goals or tasks. Think through the steps you need to complete to meet your overall goal, then mentally practice each one completely. Not only can this give you more confidence, but it can also help you feel that your goals are achievable. 

Imagine yourself as someone else

You can also try to imagine yourself as someone else. Think of people you respect or those in the role you wish you had. How would they handle your situation? What would they do to keep moving toward their goals?

Make a vision board

Create a vision board. A vision board is a visual representation of your goals, a collage of images and words about your goals and dreams. You can use magazines and newspapers to physically cut out images and glue them to a poster board or use a digital program. Choose images that represent what you’re trying to achieve and that will inspire you to keep going.

Meditation

Meditation as a visualization technique can help you clear your mind and focus on what is essential. If you have a lot of stress in your daily life, staying motivated to meet your big goals can be challenging. Mediation can help you handle day-to-day anxiety and stress to keep your head on the big picture.

Draw a map

We mentioned a few times that visualization involves focusing on both your overall goal and the steps you need to take to get there. The visualization practice of drawing a map of all the tasks you need to accomplish to get there can help you see a clear path to get there and help you focus on the next step.

Getty/AnnaStills
If you can see it, you can achieve it

Turn to your support system

When you’re trying to reach a goal, you’ll likely have plenty of challenging times along the way. Talking to your friends and family can help if you get frustrated or unsure if you should keep going. Or, if you need professional help and support, consider talking to a therapist. 

Online therapy can help you achieve your goals

Talking to a therapist can help you learn visualization tips and techniques to boost positive thinking and continue working toward your goals. When you work with a therapist, you get one-on-one support from an expert who can help you with creative visualization and goal setting. 

Online therapy is a good option if you aren’t interested in meeting with a therapist face-to-face or don’t have time to commute to an office and want a more convenient way. When you sign up, you can be matched with a qualified, vetted therapist within 48 hours, so you can get started right away. You can attend sessions from the quality of your home or anywhere you have an internet connection, and you can communicate with your therapist via video chat, online messenger, or telephone. Research shows that online treatment is effective, too; in fact, one review of 14 studies found that online therapy is just as effective as in-person treatment. If you’re ready to get started, sign up with BetterHelp to take the next step.

Takeaway

Visualization can be a powerful tool that can help you meet your goals. Talk to an online therapist for guidance if you need help figuring out proper visualization techniques.
Visualize your goals in therapy
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